A panel of mining and non-mining industry leaders talks about the importance of mining industry, and company, brands, and what they represent

• Shaping the future of mining through disruptive technology

• How has traditional branding changed, and what new values do today’s brands need to encapsulate?

• Collaboration and consolidation are keys to solving some of mining’s major technical challenges. But how do companies build sustainable competitive advantage and how are their big points of difference projected to product consumers, investors and future employees?

• How can miners better project and protect their image, and meet the changing buy-in standards of the world’s biggest brands